The Arts Artists and Their Brand Image Horasis Global Meeting 19-May-2022

It is possible for many people to distinguish the difference between a Hopper or a Hogarth – they are old masters. But how can a young artist develop their own brand image in their lifetime – or do they have to wait beyond death for fame? Businesses employ brand creators, do artists?  What distinguishing features would a brand creator highlight? Would positive branding destroy our image of the artist as a free creative?
• Motti Abramovitz, Founder, Bruno Art Group, Israel • Bernhard Bauhofer, Founder and Managing Partner, Sparring Partners, Switzerland• Bertrand Freiesleben, Artist, Germany • Cees Krijnen, Artist, The Netherlands • Stuart Semple, Multidisciplinary Artist, United Kingdom Chaired by • Laura López, Professor, Bard College Berlin, Germany

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