May 19th 2022 10.15-11.00 Central European Summer Time
Horasis Global Meeting
The Arts – Artists and Their Brand Image
It is possible for many people to distinguish the difference between a Hopper or a Hogarth – they are old masters. But how can a young artist develop their own brand image in their lifetime – or do they have to wait beyond death for fame? Businesses employ brand creators, do artists? What distinguishing features would a brand creator highlight? Would positive branding destroy our image of the artist as a free creative?
